Creating Outreach Culture in the Local Church
Simple, Relational, and Reproducible Outreach for Every Believer

Creating Outreach Culture in the Local Church through THREE ONES

Building a Simple, Sustainable, and Relational Culture of Outreach

Creating an outreach culture in the local church is one of the most challenging yet meaningful journeys a church can take. We have experienced those challenges ourselves. We cried out to God, spent many hours in meetings, learned from others, asked questions, and walked through many trials and errors along the way.

Through that journey, God helped us develop the THREE ONES ministry model, which helped create a simple, sustainable, and relational culture of outreach in our church. Little by little, people began to recognize that God was working through them. They began seeing the fruit of simple faithfulness in everyday life.

We also realized that many churches and believers still struggle with outreach, often feeling pressure, fear, uncertainty, or discouragement. Because of that, we would love to share the process of how we built a culture of outreach through the simple and relational THREE ONES model.

Our hope is that these practical steps through the THREE ONES model can help churches prayerfully build a healthy, sustainable, and relational culture of outreach within their own communities.

 

Key Drivers: Accountability & Infusion
Modeling: Leaders must model THREE ONES; otherwise, the congregation is unlikely to engage in outreach.
Timeline: 6 months to 1 year

1. Why THREE ONES? — Vision & Conviction (Phase 1)

THREE ONES is easy to understand and practice. Anyone—regardless of spiritual maturity or personality—can begin taking steps in outreach through one prayer, one conversation, and one story.

  • Simple and Doable for Everyone
  • No Need to Create Another Ministry
  • Focused on Faithfulness, Not Results
  • Builds a Sustainable Outreach Culture
  • Naturally crates opportunities for the gospel
  • He listened, cared, and stayed present. (Matthew 9:36)
  • He gathered disciples and welcomed outsiders. (Matthew 4:19)

2. Preparing the Heart & Culture — Pre-Launch (Phase 2)

Before introducing THREE ONES, we playfully align our hearts with God and thoughtfully engage the existing rhythms and culture of our church.

Focus Areas

  • Prayer
  • Recognizing the Outreach Challenge
  • Understanding the DNA of Your Church (People and Culture)
  • Reframing Outreach from pressure to presence)

Goal:
Prepare hearts, remove resistance, and create openness so THREE ONES feels natural—not forced.

3. Introducing THREE ONES — Churchwide Awareness (Phase 3)

Communication Channels

  • Weekend Announcements
  • Church News Email
  • Invitation Cards
  • Word of Mouth
    (especially through key leaders such as Life Group Leaders)

Goal: Introduce THREE ONES across the whole church in a clear, unified and accessible way.

4. Practicing THREE ONES — 4-Month Activation Phase (Phase 4)

Key Practices

  • Monthly Workshops
  • Weekly Action Plans through Touchpoints
  • Ongoing Prayer, Encouragement, and Sharing of Outreach Stories
  • Monthly THREE ONES Newsletter
  • Monthly Outreach Together Gathering
  • THREE ONES Celebration

Goal: Help people take simple, consistent steps and build sustainable outreach habits.

5. Sustaining Outreach Culture — Accountability and Infusion (Phase 5)

Ongoing practices

  • Continue Outreach Together as a monthly gathering with facilitators support
  • Appoint Facilitators to guide small outreach groups
  • Monthly Outreach Newsletter (story-driven encouragement)
  • Practice Go & Gather

Goal: Infuse outreach into the DNA of the church—not just as a program, but as a lifestyle.

Goals: Measuring Fruit and Faithfulness

What We Measure

  • Faithful Participation and spiritual habits
  • Engagement and Cultural Shift
  • Spiritual Growth and Transformation
  • Relational Wins and everyday breakthroughs
  • Gospel Outcomes Over Time


How We Track and Evaluate

  • Participation in THREE ONES Outreach
  • Sharing Own Testimonies and His Stories
  • Weekend Stage Testimonies
  • Salvations and Baptisms
  • Annual THREE ONES Celebration

Goal: Measure not just outcomes, but faithfulness—celebrating small steps of obedience, growing participation, and long-term gospel impact as outreach becomes a natural part of everyday life.